How Color Analysis Can Actually Save You Money

Tanisha Mark
May 26
3 min read

Updated: Aug 24

Tired of buying clothes that sit in your closet? Color analysis helps you shop smarter, wear more of what you own, and stop wasting money.

Let me tell you the story of how I saved my client from wasting her money on the wrong dress— that might just save you from making the same style mistake.

Meet my stunning client Rachel.

She booked a Color Analysis session for herself and her mom for Mother’s Day (a genius gift idea, by the way).

During our session, I found it fascinating how different Rachel and her mother’s coloring and undertones were. But the real magic happened when we got to Rachel’s results...

color analysis client true spring palette

Rachel is a True Spring 🌼

That means her palette is light, warm, and vibrant—colors that bring her natural glow to the surface. Think corals, warm greens, golden yellows, and peachy pinks.

She was surprised.

If you want to see the footage from her color analysis, you can see it HERE!

And then... she showed me the dress she was planning to wear to an upcoming wedding.

It fit beautifully, but…

The color? Not it. It was cool-toned and muted, which completely dulled her radiance and washed her out.

Here’s the truth I had to give her (and now, you): The wrong color can make even a stunning dress look “meh” on you.

When you know your personal color palette, you’re no longer guessing. You’re shopping with clarity and intention.

So What’s the Big Deal?

Wearing the wrong color is costing you.

Not just money. But presence. Magnetism. Energy. Confidence.

If Rachel had bought that dress, here’s what would’ve happened:

She would’ve looked washed out (yes, even with good lighting).
She’d blend in at the wedding instead of standing out.
She’d feel the need to pile on makeup to bring life back to her face.
She’d have wasted money on a dress that wasn’t doing her any favors.

And I see this all the time as a personal stylist for female entrepreneurs.

Women buy clothes because it looks cute, or the color looks great on a model. But then they put it on and feel… off. They may not realize it’s the color. But I do.

The Real Cost of the Wrong Color

That one top in your closet you never reach for, even though you loved it at the store? That blazer that makes you look like you haven’t slept in three days? That dress that photographs weird every single time?

It’s probably the color.

Color that doesn’t match your undertones can make you look:

Sick or pale
Sallow or tired
Older or dull
Heavier or shadowed in weird places

But, let’s go a step deeper. Color holds vibration.

When we wear colors that fight our natural energy, we feel it.

Your body feels it—even if your brain hasn’t caught up yet.

Wearing colors that are out of harmony with your natural energy can literally lower your vibe. We show up smaller, more drained, less radiant.

But when we wear colors that align with us? We radiate. We glow. We attract.

The Solution: ( It’s a Game-Changer)

Get your colors done.

When you know your personal color palette, you’re no longer guessing. You’re shopping with clarity and intention. Every purchase feels aligned and makes you feel magnetic.

And no—you don’t have to throw out your whole closet or only wear your palette from now on.

In fact, it can take years to transition your wardrobe to fully in your palette. That’s okay. There are styling tricks to make non-palette pieces work.

But when it comes to buying new, knowing your palette is key.

Because when you shop without it? You’re basically buying blind.

Color Analysis is The Small Shift That Changes Everything

After our session, Rachel ended up choosing a second dress in a color that aligned beautifully with her True Spring palette— It was a yes from me, immediately.

The truth is: You shouldn’t need to layer on makeup or second-guess your outfit. You should be able to throw it on, glow more effortlessly, and know you’re radiating from the inside out.